Cost Per Click (CPC) and Cost Per Impression (CPM) advertising allow you to reach a large volume of potential customers throughout a variety of advertising networks - but where do you start? How do you find the right customers? And how do you convert ad impressions and clicks to conversions? This is where Design Brooklyn can help.
the right CPC and CPM advertising solution
There are a volume of online advertising choices out there. Design Brooklyn works with you to assess your goals and create a plan of action that fits your needs. From selecting the best advertising networks to reach your potential customers, to creating and managing campaigns, we're with you every step of the way.
The Right Creative to Tell Your Story
We work closely with you to ensure that your advertising materials foster an ongoing and positive relationship with your brand. This helps to create and retain customers who are excited to spread the word about your products and services.
Maximizing conversions and Return On Investment (ROI)
We utilize a combination of targeting, testing and evaluation in order to make the largest possible impact with your advertising dollar.
Targeting
Targeting allows us to serve ads to people who are much more likely to be potential customers - which in turn helps to increase conversion rates and lower the overall cost of customer acquisition. We help you navigate the dizzying amount of demographic information available on many advertising networks (age, gender, religion, interests, education, occupation, and much more) to be sure that your campaigns reach the intended audience.
Testing, Evaluation & Refinement
We utilize a variety of qualitative and quantitative methods to determine whether a campaign is effective - and whether it can be improved. Ongoing testing, evaluation and refinement have been shown to significantly improve advertising performance over time - and are a great tool to remain competitive in a competitive online marketplace.
